Creating a great brand takes much more than clever design and a useful product or service. Brand development is about your organization being at one with that which makes it truly unique and desirable in the eyes of your target audience.
This is one of the most critical stages in the evolution of your business because it is the phase in which we uncover how your message is communicated to your audience. This might materialize in a number of ways, including:
- A brand mascot or character spokesperson
- Graphics and imagery for digital and traditional collateral
- Copy for websites, advertisements, sell sheets and other assets
- Taglines and headings
Developing your brand is about discovering the best and most effective ways to engage your audience and ensure that your products or services are synonymous with the experience that sets your brand apart.
WebiTrendZ’S BRAND DEVELOPMENT PROCESS
The Sutter Group is the top brand development agency in Delhi because of the formula we follow to develop strong, lasting brands. We do this by asking the hard questions and making sure that no stone is left unturned to bring light that which makes a product, company or organization unique so that we can share that story effectively with your consumer.
Here’s how we do it:
Research & Discovery
Before any strategic or creative work begins with a brand, our strategic brand developing team formulates a thorough understanding of a brand’s history, challenges, competition and opportunities – the things that make your brand unique. We do this through meetings, focus groups, interviews, surveys and a variety of secondary research to see what consumers think about your brand today and how it is positioned relative to your competitors.
At WebiTrendZ, we know the most critically important thing to do when developing a brand is to listen to the target audience. Ultimately, they are the group you’re trying to influence, so their perspective is of paramount importance- it’s even more important than the perspective or opinions of the brand manager. After all, the brand managers are not the ones buying the product or service. That’s why when we are in the Research & Discovery phase of the brand development process, we work hard to speak directly with members of your target audience – either through phone interviews, surveys, one-on-one interviews or even focus groups.
And we have to remember, too, that a brand’s target audience can be divided into multiple groups. Some of these groups might include employees, current or prospective clients, investors and influencers. We’ll consider each target audience group and develop a brand and messaging that is meaningful to each.
Strategic Brand Development
With the necessary research and knowledge intact, we can begin to develop a strategy for the brand. This usually involves a great deal of internal collaboration in order to put together a strategic branding brief – a formal document that outlines the target audiences and their motivations, a brand’s unique selling proposition (USP), support for that position, tone and any other input that is critical for developing the brand.
A successful strategic branding brief is the result of careful execution during the Research and Discovery stage. As an agency that is driven by data, The Sutter Group can ensure this document will properly assess the components that will transform your brand.
Creative Brand Design & Development
Once the strategic brief has been set it place, our strategy and creative teams will use it to come together and develop a creative brief. This document informs the process that helps create the consumer-facing items of your brand development. This includes your logo, tagline, typography, color palette, messaging and content, graphic themes and any other creative element that will distinguish your brand.
Brand Implementation & Stewardship
Our work doesn’t stop when a brand is established. We constantly work to ensure a brand is properly implemented throughout all marketing materials without compromising its integrity. As we create marketing plans and campaigns we always make sure that brand distinction and messaging stays consistent and true.
POSITIONING YOUR BRAND FOR SUCCESS
At WebiTrendZ, our team of brand developers work with clients and businesses of all shapes and sizes. We’re developed brands for startup companies on a budget as well as multi-million dollar large businesses. Regardless of the size of the business or the industry into which it fall, we’re experts at creating meaningful brands that include every aspect of brand development, not just logos and graphics. We know that for a brand to be effective, it needs to convey a message, and teaming with the top brand positioning agency in India. means that your brand will be communicated in a way that will best reach your organization’s goals and objectives.